In a time of redefining identity and owning self-expression, there’s something powerful about going back to our roots. As gender lines blur, we’re finding new ways to express who we are. In Arabic, collective pronouns are gendered, ‘hum/هُمْ’ for males, ‘hunna/هُنَّ’ for females. We’re blending them into a gender-neutral word that’s inclusive of all ‘HUMNA/هُمنا’, echoing the English word ‘human’.

HUMNA launches with personal care products that inspire us to live authentically using nature’s formula, oils.