In a time of redefining Arab identity and owning self-expression, we find ourselves reconnecting with our roots and bringing traditional practices to a world that is constantly evolving.
In Arabic, collective pronouns are gendered - ‘hum/هم' for males, ‘hunna/هنّ’ for females. In that same spirit of constant change, we introduce a new Arabic expression that reflects inclusivity. Inspired by the English word ‘human’, ‘HUMNA/همنا’ is a gender-neutral word that embraces everyone.
And now we're bringing that same authenticity to personal care. Our clean products bring it back to basics with nature’s OG formula, oils. We’re here to make personal care simple, fun, and empowering with premium, oil-based products you’ll love.